As 2025 approaches, the global property market is gearing up for a year shaped by both challenges and opportunities. For those navigating the complexities of real estate, Makani Marketing stands out as a reliable partner, providing invaluable insights and strategies to succeed in this dynamic environment.
The year ahead promises a mix of positive trends, tempered growth, and shifting buyer behavior, as predicted by key economists and property market analysts. Below, we delve into these factors and explore how Makani Marketing can help investors, buyers, and sellers thrive in 2025.
Market Trends Shaping 2025
Rising Sales Volumes
CoreLogic NZ forecasts a 10–15% increase in property sales volumes in 2025. This is a welcome rebound for a market that has faced constraints over the past few years. Lower mortgage rates are expected to fuel this growth, making it an opportune time for potential buyers and investors to act.
Makani Marketing, with its deep understanding of market dynamics, can guide clients in identifying the right properties and maximizing returns during this period of growth.
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Debt-to-Income Ratio Caps
One of the critical shifts anticipated in early 2025 is the impact of debt-to-income (DTI) ratio caps. These regulations, designed to limit borrowing relative to income, are likely to affect some buyers, especially in the first half of the year. However, for those prepared, this presents an opportunity to negotiate favorable deals in a market adjusting to new rules.
With Makani Marketing’s tailored strategies, buyers can navigate these complexities with confidence, ensuring they secure properties that align with their financial goals.
Stabilizing Property Values
National property values are projected to rise by approximately 5% in 2025. While this marks a modest recovery by historical standards, it also signals stability in the market. The steady increase offers a window for investors to enter or expand their portfolios with less volatility.
Makani Marketing specializes in identifying value-driven opportunities, helping clients invest wisely in regions poised for growth.
Regional Performance and Opportunities
The property market in 2025 is expected to exhibit varied regional performance:
- Wellington, Auckland, and Hamilton: These areas have underperformed recently, presenting potential for long-term investments as prices stabilize.
- Tauranga: Stability here offers a solid foundation for first-time buyers and investors seeking reliable returns.
- Christchurch and Dunedin: These cities show slight gains, making them attractive for those looking to capitalize on growth.
Makani Marketing’s regional expertise ensures that clients are equipped with the knowledge needed to make informed decisions, whether they’re targeting high-growth areas or stable markets.
Key Factors Influencing Buyer Behavior
Abundant Listings
In November 2024, the total number of property listings reached 30,150—normal for this time of year. This abundance provides buyers with more options and room for negotiation. However, affordability and confidence remain critical factors influencing purchase decisions.
Makani Marketing emphasizes the importance of timing and negotiation strategies, helping buyers secure the best deals in a competitive market.
First-Home Buyers and Investors
First-home buyers accounted for 25.5% of property purchases in November 2024, reflecting their strong presence in the market. Meanwhile, investors, particularly mortgaged multiple property owners, increased their market share to 23%.
For both groups, Makani Marketing offers customized solutions, whether it’s finding affordable entry points for first-time buyers or identifying high-yield properties for seasoned investors.
Challenges to Watch
While 2025 holds promise, there are challenges to consider:
- Affordability Constraints: Despite lower mortgage rates, stretched affordability remains a significant barrier for many buyers.
- Softening Labor Market: Economic conditions, including employment trends, will play a pivotal role in shaping buyer confidence.
- Ongoing Price Corrections: The CoreLogic Home Value Index declined by 0.4% in November 2024, marking the ninth consecutive monthly drop. National property values have fallen 5% since February’s mini-peak.
Makani Marketing’s data-driven approach helps clients mitigate these risks, ensuring they make well-informed decisions even in a challenging market.
Opportunities for Growth with Makani Marketing
Leveraging Market Recovery
With property sales volumes rising and mortgage rates falling, 2025 presents an ideal time to invest in real estate. Makani Marketing empowers clients to capitalize on these trends, offering expert guidance on where and when to invest.
Adapting to Changing Regulations
Debt-to-income ratio caps and other regulatory changes add complexity to the market. Makani Marketing helps clients navigate these shifts, ensuring they remain ahead of the curve.
Maximizing Regional Potential
Whether targeting underperforming regions like Auckland or growth areas like Christchurch, Makani Marketing’s localized expertise ensures clients achieve their investment goals.
Conclusion: A Promising Future with Makani Marketing
As we look ahead to 2025, the property market presents a mix of opportunities and challenges. From rising sales volumes and stabilizing values to changing regulations and regional variations, the landscape is both dynamic and promising.
For buyers, sellers, and investors, success in this environment requires expert guidance and strategic planning. Makani Marketing is your trusted partner in navigating the complexities of the real estate market. With our deep industry knowledge, tailored solutions, and commitment to client success, we ensure that you’re positioned to thrive in 2025 and beyond.
Let Makani Marketing help you unlock the full potential of the property market in 2025. Contact us today to start your journey toward real estate success.
