June 20, 2024

Benefits of Using Social Media Apps for Real Estate


In today’s digital age, social media has become a powerful tool for marketing in the real estate sector. At Makani Marketing, we understand the importance of leveraging these platforms to reach a wider audience and boost sales. Here’s why using social media apps like Facebook, Instagram, TikTok, and LinkedIn can benefit real estate professionals.

Growing Your Audience

Social media apps are excellent for expanding your audience. By creating innovative and engaging content on platforms like Facebook, Instagram, and TikTok, you can attract more followers and potential clients. Here’s how each platform helps:

  • Facebook & Instagram: These platforms allow you to connect with your existing network and grow your audience through paid ads.
  • TikTok: Known for its algorithm that showcases content to users based on their interests, TikTok helps you reach a wider audience without spending on ads.

Property Marketing

To excel as a real estate advisor, maximizing the visibility of your listed properties is crucial. Social media apps, especially those focusing on videos like TikTok and Instagram, provide a perfect platform to showcase your listings through virtual tours and engaging content. Videos tend to attract more views than pictures, making them an effective tool for property marketing.

How to Leverage Apps to Generate Real Estate Leads

Target and Decide Your Audience

Determining your target audience is the first step in marketing. Social media makes this easier by allowing you to create content tailored to specific demographics. Real estate professionals can share videos about investment options, real estate processes, and common mistakes to build an audience and gain their trust.

Use Trends to Your Advantage

Staying updated with social media trends is vital for success. Trending audio and video styles can help your content get more views. By incorporating these trends into your real estate marketing strategy, you can grab the attention of a larger audience.

Let Your Personality Shine

Videos are a great way to showcase your personality and connect with potential clients. People prefer interactive videos with faces, as they feel more personal and trustworthy. Sharing helpful and educational content can attract more followers and leads.

Utilize Cover Pages and Incorporate Text and Images

Attractive cover pages and images for your videos can draw viewers in. Incorporating text in your videos helps explain the content, making it easier for viewers to understand and engage with your listings.

Grab Attention Fast

In the fast-paced world of social media, grabbing attention quickly is essential. Start your videos with a hook sentence to capture viewers’ interest instantly. Once you have their attention, you can showcase your properties in a more engaging way.

Create a Series

Creating a series of videos can help you gain organic followers and increase views. A series breaks down information into manageable steps, keeping the audience curious and engaged. This approach is especially useful for educating people about the real estate process.


In the era of technology and digitization, social media is a powerful tool for the real estate sector. Apps like Facebook, Instagram, and TikTok can help you achieve your marketing goals and promote your real estate assets effectively. At Makani Marketing, we believe in using these tools to build your profile, gain trust, and ultimately increase sales. Embrace the power of social media to take your real estate business to the next level.