May 27, 2024


Illustration of a digital interface showcasing property listings, representing Pakistan's Smartest Property Portal revolutionizing the real estate industry.

Makani Marketing, a prominent real estate agency, is excited to showcase the transformative impact of Pakistan’s Smartest Property Portal on the country’s real estate landscape. This innovative platform, developed by visionary minds like Arslan Javed, Shafiq Akbar, and Farhan Javed, has ushered in a new era of technological advancement and convenience in the real estate sector. Let’s delve into the features, benefits, and impact of this groundbreaking property portal.

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The Significance of Real Estate in Pakistan’s Economy

Construction and real estate collectively contribute over $50 billion to Pakistan’s economy, making it one of the largest industries in the country. The real estate sector alone accounts for approximately one-third of the economy’s contribution, equivalent to around $15 billion of the total GDP. Despite its substantial economic impact, the real estate industry in Pakistan has been relatively slow in adopting technological advancements.

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The Birth of Pakistan’s Smartest Property Portal

Arslan Javed, a graduate of GIKI, along with his co-founders Shafiq Akbar and Farhan Javed, recognized the need for a paradigm shift in the real estate industry. Their vision led to the creation of Pakistan’s Smartest Property Portal, aimed at revolutionizing how properties are bought, sold, and managed in the country.

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Features and Benefits of the Property Portal

Pakistan’s Smartest Property Portal offers a plethora of features and benefits that have reshaped the real estate experience for both buyers and sellers:

  • Verified Property Listings: Thousands of property listings are thoroughly checked to ensure accuracy and reliability.
  • Wanted Features: The portal allows users to specify their property requirements, facilitating targeted searches.
  • Safe Transactions: Secure and transparent transactions are ensured through the portal’s advanced payment systems.
  • Extensive Investment Ventures: Investors can explore a wide range of investment opportunities tailored to their preferences.
  • Seamless Navigation: The portal’s user-friendly interface enables effortless browsing and navigation.
  • All-in-One Convenience: Users can access all necessary information on a single screen, streamlining the property search process.
  • Premium Customer Service: Dedicated customer support ensures a personalized and satisfactory experience for users.
  • Fast Query Response: Real-time communication with agents and quick query responses enhance user satisfaction.
  • Multimedia Coverage: Detailed property information, including images, videos, drone shots, and 360-degree views, provides comprehensive insights.
  • 360° Virtual Reality Tours: Cutting-edge technology allows users to experience virtual property tours from anywhere.
  • Augmented Reality (AR) Services: Innovative AR services enhance user engagement and visualization of investment projects.

Adapting to COVID-19 Challenges

The outbreak of COVID-19 disrupted traditional business operations across various sectors, including real estate. Pakistan’s Smartest Property Portal, however, rose to the challenge by leveraging digital transformation:

  • 360° Virtual Reality Tours: The portal introduced 360° VR tours and live guided tours, allowing users to explore properties remotely.
  • AR Services: Even before the pandemic, AR services were integrated into the portal, enhancing the interactive experience for users.
  • Tech-Driven Interactions: AR and VR technologies have revolutionized how agents and customers interact, leading to personalized and versatile transactions.

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Leading the PropTech Revolution

Pakistan’s Smartest Property Portal, also known as, has been at the forefront of the PropTech revolution in Pakistan. By embracing digital innovation and highlighting the need for technological integration in real estate, has disrupted the sector and set new standards for efficiency, transparency, and customer experience.

Embracing Technological Adaptation

In today’s digital age, technological adaptation is no longer an option but a necessity for businesses, especially in sectors like real estate. Pakistan’s Smartest Property Portal exemplifies this imperative, showcasing the power of technology to drive innovation, enhance user experiences, and shape the future of commercial real estate.

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Makani Marketing’s Perspective

As a leading player in the real estate industry, Makani Marketing recognizes the significance of technological advancements in transforming the sector. We applaud initiatives like Pakistan’s Smartest Property Portal for their pioneering efforts in embracing PropTech and driving positive change. We are committed to leveraging technology and innovation to better serve our clients and contribute to the advancement of the real estate industry in Pakistan.




Pakistan’s Smartest Property Portal,, has indeed changed the face of the real estate industry in Pakistan. Its comprehensive features, advanced technologies, and user-centric approach have made property transactions more accessible, transparent, and efficient than ever before. As the portal continues to evolve and set new benchmarks, it paves the way for a future where technology plays a central role in shaping the real estate landscape for the better.

Contact Makani Marketing Now:

Phone: +92 336 400 0006
Address: Office # 2, 2nd Floor (Above Save Mart), Backside Parking, Shabbir Sharif Road, G-11 Markaz, Islamabad